SEO For Advance

•    Promotions and Analysis
•    Blogging
•    Article marketing
•    Google AdWords
•    Google AdSense
•    Security
•    Latest industry news
•    Free form site analysis
•    When to outsource
•    Selecting the right SEO provider

Social Media Marketing :
Lecture : 1
•   Introduction to Social Media
•   What is Social Media?
•   How Social Media developed
•   Managing Information
•   Aggregators
•   Google Alerts
•   Blogs

Lecture: 2

•   Getting your company ready for Social Media
•   Content Management
•   Touchpoint analysis
•   Managing Information
•   Scheduling
•   Creating content
•   Managing content programs
•   Planning Worksheets

Lecture: 3

•   The Legal side of Social Media
•   In-house guidelines
•   Copyright and Trademark Implications
•   Blogs
1.    Blogger
2.    Tumblr
3.    Wordpress
a)    Set-up
b)    Services
•   Influencers
•   How to find them
•   How to use them to benefit your brand

Lecture: 4

•   Facebook
•   Creating groups and pages
•   Tips and Guides
•   Posts
•   Paid Promotion
•   Ads
Lecture: 5
•    Google+
•    Set-up and usage
•    Company profile
•    Hangouts
•    Authorship
•    SEO
•    What is it?
•    How it is determined
•    How to affect it
Lecture: 6
•    YouTube
•    Long-form video platforms
•    Setting up a channel
•    Managing content
Lecture: 7
•    Twitter
•    Set-up and usage
•    Tips
•    Up and Coming Social Media
Lecture: 8
•    LinkedIn
•    Tips and Guides
•    Review of profiles
Lecture: 9
•    Pinterest
•    Majority female target audience
•    Visual social media and bookmarking
•    Set-up and management
Lecture: 10
•    LinkedIn, continued
•    Review of profiles
•    Collaborative Marketing & Crowdsourcing
•    Consumer-generated content
Overall idea about freelance
•    outsourcing
•    What is Freelancing?
•    What is Outsourcing?
•    Online Freelance Marketplaces.
•    Idea about payment systems
•    Types of Freelancing work.
•    SEO & SMM
•    Related Works in Online

SEO For Intermediate

1. On page optimization
   •    Initial site analysis
   •    site structure analysis
   •    creating google friendly internal URLS
   •    Importans of Hypherns in URL Structure
   •    URL Renaming/ re-writing
   •    URL CANONICALIZATION ( REDITECTS using HT Access Code)
   •    Optimizing websites by Analyzing Clients Individual Webpages Using (Duplicheker, Copyscape for Refreshing Content)
   •    Text to HTML Ration, Website Loading Speed, Site Navigation Structure
   •    Importance of Bread Crumb Structure
   •    Competition Analysis
   •    Keyword Research (Google Keyword Tool)
   •    Title & Meta Tags Development
   •    Importance Of H1, H2, H3 Tags
   •    XML sitemap Creation
   •    RSS Feed creation
   •    Robots Text Creation
   •    Keyword Density, Anchor Text in Web Content
   •    Existing Web Content Optimization
   •    Competitor Analysis & Monitoring
2. Google Web masters :
   •    Adding a site and Verificaltion Process
   •    Configuration Settings
   •    URL Parameters
   •    Crawl Errors/ Stats
   •    Google Fetch
   •    Blocking the crawler and blocking pages
   •    Traffic
   •    Search Queries
   •    Links to site/ Internal Links
   •    Resubmitting Sitemaps
   •    Remove URLS from index
   •    HTML suggestions
3. Google Analytic:
   •    Measuring Traffic for any site Using Google Analytics
   •    Creating Weekly, Monthly Visitor Analytics Reports and Checking Bounce Rates in Google Analytics
4. Competitor BackLinks Analysis :
   •    How to find who is your Competitor
   •    Analyzing Competitor Links Using Top tools
   •    Research and Analysis Of Keywords :
   •    Importance of Keywords in SEO
   •    What are keywords?
   •    Analysis of Keywords of a Particular company
   •    Research on Keywords
   •    Different types of keywords
   •    Analysis of keywords using google adwords keyword tool
   •    Competitor analysis
   •    Fitting right Keywords to the project
   •    Discussion on Google Latest Algorithms like Panda, Penguin, Hummingbird
5. Off Page optimization :
   •    What is Off page Optimization why it is required in SEO and its Importance?
   •    Directory Submissions
   •    Social Bookmarking in High PR Sites
   •    Business Profile Creation
   •    Participation in Forums and Effective Interaction to get permanent Backlinks
   •    Blog Commenting
   •    Classifies Submissions
   •    Guest Blogging
   •    Article Submission
   •    PDF Sharing
   •    Press Release Submission
   •    Deep Linking
   •    Search Engine Submission
   •    High PR Web 2.0 sites
   •    Creating Attractive info graphics and sharing in social networds for user Engagement
   •    Image Sharing Submission
   •    Google Reviews
   •    Google mapping
   •    Yahoo answers, Quora Anwers
6. Tools, Add
   •    On’s & Extensions: Discussion on
   •    different SEO Tools
   •    Backlink checker tools, techniques and
   •    counts
   •    Checking the Backlink of a site/link
   •    Internet Business Promoter (IBP)
   •    StatCounter
   •    SEO Power Suite (Rank Tracker, Link
   •    Assistant, SEO Spy Glass, Web Site Auditor
7. Discussion On Backlink :
   •    Backlink age, authority, popularity: Discussion on
   •    Backlinks
   •    Backlink age
   •    Backlink authority
   •    Backlink popularity
   •    How to get high quality Backlinks

SEO For Beginner :

Introduction to online Marketing (SEO)

1. Basic Description Of SEO
2. Search Engine Basic
3. Website terminology (Domain, Hosting, Importance of .com, .in., .org e.t.c)
4. Rangking Algorithms (page rank, ALEXA Rank, Moz Rank)
5. Know why SEO is important
6. Understand the key terms & concepts
7. Implement effective back-linking & search engine marketing plans
8. Learn the difference between on-page SEO and off-page SEO
9. Learn how to optimize images and videos
10. Understand how to conduct keyword research & analysis
11. Learn best practice techniques for creating written content
12. Understand common mistakes and how to avoid making them
13. Conduct competitor analysis
14. Understand how to reverse engineer competitor back-linking strategies
15. Learn how to outsource SEO services and how to find the right partner
16. The concept of Dofollow/ Nofollow Backlinks , Tiered link building process, Link wheel, Webmaster tool, Analytics tool.